Career search 2.0

Robert Lesser, President, Direct Impact Marketing and blogger for MarketingProfs posted a great how-to on how Career Search 2.0 meets Demand Generation-- includes some great, practical tips for optimizing your job search online.

Social currency. How full is your bank?

The art of conversation. High value networking. Quality interactions. Meaningful relationships. Great buzz words but really not well executed in day to day business relations. We need to take care in managing each and every impression and connection that we make with colleagues. Great impressions + authentic interactions = social currency. At the end of the day our reputation and our network and human relationships is what will make you or break us in business. Take a moment to think about whether you are building or losing currency. How full is your bank?

Check out www.knowyourcharacter.com to learn more about your professional style and character.

Are you really who you say you are? And, do you know what to say?

There's something about video that brings it all home in a very personal way. Integrating video into your online profile or job search is the new hot tool, but with video there is no hiding behind an airbrushed photo or well crafted resume. It is you. You are out there for everyone to see! It is a very intimate experience between you and the video camera -- and an honest one that needs to be carefully thought through.

There are times in your life when you need to slow down and reflect on who you are and what you stand for. We usually don't take the time out to think about these things as they relate to work, or life. When you find yourself out of work or are looking to shift your career path you really need to take a good hard look at what you want, what you believe, and what you bring to the table.

These are all good questions in general but necessary ones in the process of understanding what your overall message is and how you are going to set yourself apart and connect with potential employers or clients. With the emergence of new online tools and lower-touch communications we have lost the art of relationship building and storytelling. Video is bringing us back to the basics and is forcing us to take more care with our presentation and personal brand messages. And, this is a good thing. Investing time and resources in managing your reputation and brand impressions will pay off.

For examples of well crafted brand messages and video bios, visit us at http://www.marketyourselfsmarter.com/