Social media DIY unearths some pretty exciting opportunities for individuals to express themselves and shape their online profiles and reputations. Not only can we have an online profile, we can present different versions of that profile to different audiences based on the community where it lives. We can communicate in code, in full sentences and in published written works. We can bring our personality to life with audio, video clips and music. We have so many options now that building and managing the online profile can be a full time job.
Perhaps the key distinction is where this brand originates. To have a personal brand pre-supposes that there is some thought that went into the original brand platform. Be sure the your personal brand strategy resides and starts with you. You have the opportunity to steer this as you go but once launched, that digital thumbprint lives on and will be shaped by the communities that you engage with and the ongoing dialogue and storylines that define you.