Thursday, December 14, 2006

The "IT" Factor

Some people have it, some people need to fabricate it. But what is it? We have all heard of the celebrity "it" girl.... we see politicians, authors, athletes and companies brand themselves and invest heavily in promoting those brands, so why don't we invest the same effort and energy in branding ourselves as business people? I know what you are thinking.... I am not an entrepreneur, I am an employee. What impact could personal branding have in the corporate world? Well, in the words of Tom Peter's himself "be distinct of be extinct!".

I believe there is enough risk of extinction in the corporate, assimilating world of work. Why not resist the numeric droid default position and take charge of marketing yourself smarter? The key words there are "take charge". That is really the first step which begins with knowing yourself, your strengths, how you relate and where you fit in your world of work. Know what you want to attain and where you want to go. These are critical self assessment questions to answer before designing your brand and marketing strategy.

Next step, building your brand and emphasizing your "IT" factor.

Want to learn more about marketing yourself smarter? Sign up for our February event on " Finding Your "IT" factor.

And, stay tuned for Marketing Yourself Smarter tips and strategies to be made available on our site early in the new year.

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