After reading Never Eat Alone, by Keith Ferrazzi, my favourite 'go-to' book on the art of networking successfully, I was struck by the conscious thoughtful process that was attached to each and every interaction that Keith had described. As one of North America’s pre-eminent relationship builders, Keith was someone I have wanted to meet for some time and was fortunate enough to interview him for our 5 Minutes With feature article in April's Market Yourself Smarter newsletter.
I have always felt that networking is one skill that most business people haven’t mastered (including myself!) and when you read Keith’s book, you will understand why. Keith had many interesting things to share in our interview but the two main take away's for me were:
- the importance of connecting with transparency and generosity and with the intent of developing 'intimacy' in a relationship
- looking at building a relationship as a pipeline, where technology is one medium that can be employed to connect
Keith talked about Bill Clinton, someone Keith knows, and his ability to be sincere in ever interaction and make you feel like you are the only person in the room. Hey, if Bill Clinton can do it.... (make the time for it).....