Thursday, August 07, 2008

New employment models raise fear in employers

Resistant to change? Well, we had better get comfortable with it if we want to find the best talent out there. Full time employment isn't always the drawing card for Gen Y and employers need to shift their thinking from away from a 'property' orientation to a talent orientation. If we want to find, stimulate and nurture creativity, innovation and frankly, happiness in employees, giving them a job is not always the way to do it. So how do you outsource creativity? Business school taught us that you insource your core business and outsource the rest. What we didn't take into account back then is that by insourcing our core we might not be able to attract the best people to get the job done on our terms. So, as uncomfortable as it may make us as employers, we need to explore different employment models where we can get the best work from the best people, protect our ideas and IP and do it through more outsourced or contracted relationships. Many flexible employment companies are cropping up in response to this demand. And, there is one particularly progressive organization, The Innovation Exchange, that has created a platform for outsourced innovation which is catching hold around the world and utilized by blue chip companies and talent alike. Worth checking out.

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