Thursday, October 23, 2008

Master of our own brands? Maybe not quite yet.

Social media DIY unearths some pretty exciting opportunities for individuals to express themselves and shape their online profiles and reputations. Not only can we have an online profile, we can present different versions of that profile to different audiences based on the community where it lives. We can communicate in code, in full sentences and in published written works. We can bring our personality to life with audio, video clips and music. We have so many options now that building and managing the online profile can be a full time job.

Perhaps the key distinction is where this brand originates. To have a personal brand pre-supposes that there is some thought that went into the original brand platform. Be sure the your personal brand strategy resides and starts with you. You have the opportunity to steer this as you go but once launched, that digital thumbprint lives on and will be shaped by the communities that you engage with and the ongoing dialogue and storylines that define you.

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Anonymous said...

Hi Catharine,

Just wanted to say that I've started reading your blog. I'm wondering if you have heard about the book, "What Men Don't Tell Women About Business". I heard the guy (Chris Flett) on the Today Show and thought you probably have already heard of him. I'm wondering what your thoughts were. He seems to be really taking on the 'Old Boys Club". I just emailed him, but haven't heard back.

Anyway, keep up the great writing.



Anonymous said...

"Be sure the your personal brand strategy resides and starts with you" Thats so true.Its starts with you because the brand is you. I have found that is a great marketing tool to help promote your personal brand.