Why do I need video in my online profile?

by Laurinda Shaver

Why do you need an online profile at all? Let alone adding video to it.

Basically, if you want to control and take advantage of the online space as a way to promote yourself, your business, and/or your cause. You need to have an online profile.
1. By uploading information yourself, you are controlling what the online space says about you instead of having others do it for you.
2. By monitoring what is said about you, you are able to jump in and address issues head on before they escalate.
3. Your competitors are there. If you want to compete, you need to be there too.

So, your sold. You have decided use specific online tools. You have uploaded, monitored and watching your competitors. What next?

Well... video.

There is a fundamental difference between reading about you and watching you.
Text and pictures are limited in their ability to communicate because they are not the full communication package. Its missing one major thing. Body language.

Video is the next best thing to meeting someone in person. The experience of watching someone talk directly to you gives you the opportunity to judge their message appropriately.
Are they authentic?
Are they someone I'm interesting in knowing?
Do I buy what they are saying?

If you have something important to say, to promote, to advocate about. Why miss an opportunity to really draw attention.