NY Times has caught the video bug.

Posted by Laurinda Shaver

I'm always on the look out for news about video on in the online space. The real challenge with video is that you need a great amount of bandwidth in order to receive and play video without any buffering and waiting times. But, as the technology improves, so does the ability to distribute and view video online.

The New York times has caught onto the proliferation of video. Yesterday they published "Your Career: Video Resumes Getting More Popular". Why? Because its an extra tool in your job searching kit that will allow you to stand out.

The key thing here, that they point out, is "Production quality is also important. A well-produced video can send the message that the applicant is both professional and on top of new technology, while something that looks like a home video can send the opposite message."

The consistent messaging here is that no matter what tool you use in your personal branding, if you want to stand out and be taken seriously, you and your tools, need to be professional.

More than just talk: We are all looking for responsible companies

This is an extension of an earlier post on April 24th which highlights the diversified packages and benefits now available to employees. These changes have been driven primarily by Generation Y, who is looking at more than just salaries when they are trying to land a job. Many candidates are looking at company’s that feature volunteer programs.

The other day I came across a featured article in the New York Times that talked about that very subject. PriceWaterhouseCoopers, IBM and Merrill Lynch are featured in the article as companies that walk the talk when it comes to employee engagement. In a world where you have to attract the best talent and retain them, you have to offer the best overall package which is more than just a comfortable salary . It’s the workplace, the intent and culture that matters.

For Canadians interested in starting an employee-supported volunteer program at their company go to www.volunteertoronto.com or www.volunteer.ca.

Does your company offer one or more of these great benefits? Are they a place where everyone wants work? Now is your chance to nominate them for a Walk the Talk Top Employer Award.