Building your brand... employment style

There has been a lot written about the employment brand. You know, the special one that your employees or prospective employees see when they look into your company. Isn't it that the employment brand is THE brand. It is tough to differentiate an external-facing brand when you are appealing to the public. After all, your employees are often your customers too.

Maybe more to the point is that employers need to walk the talk in everything they do. They need to be upstanding citizens conducting themselves honourably both behind closed doors and out in the community. There is no longer any tolerance for incongruous 'brand' messages.

Take the recent Radio Shack fiasco reported in the Globe and Mail where 400 employees were given the e-boot in one foul swoop. I am thinking that this poor judgement call on the part of the ivory tower may have some cascading effects.