There are certain things that never go out of style. Rock and roll, great lyrics and social citizenship. Roger Waters used his concert last night at Air Canada as a platform to communicate a message about peacemaking and the importance of taking a stand as a global citizen.
How can we apply this to the corporate world? Being a good corporate citizen and walking the talk are two areas quickly rising to the top of employees' lists of what is important in the world of work. In order to attract and retain the best talent today corporations need to shake themselves out of comfortable numbness and re-frame their priorities when it comes to their role and ability to make a difference in the external world.
Thursday, September 21, 2006