Sunday, August 16, 2009

A personal brand. You don't need to be famous to have one.

A personal brand is often thought of as something reserved for people with a name that is recognizable. Not so. Personal brands transcend companies or entities. The tough part is defining what your personal brand is. Your personal brand is a culmination of your personal views on what you are passionate about, what you do well and what you want to communicate + how others describe you.

So, you could be a lawyer by day but have a blog and community of thousands following you on your nightime musings on Interior Design and The Punka Fan: Inspiring Southern Dining Rooms before the ceiling fan. How do you define yourself? By your daytime vocation or your true passion? Is our success and career defined by our education, credentials and skills or our everything else that we love to do outside of 9-5? Or, your fan base?

I have long struggled with the concept of wearing many hats, operating many entities and not knowing how to bring them all together. Executive Producer of an award winning web t.v. show about women and aging, creator of, President of and an all round spokesperson for all things 'women in business', helping women to find their voice and power.

You probably don't know my name. And, my passions are many and varied. Do I have a personal brand?

What I've known for a long time now is that careers and businesses no longer fit into a box with an easy, one sentence description, or even website. Brands and ideas transcend business entities and are moving towards virtual properties.

Brands follow passion. Throw out the business school definition of brand building that we all learned. In today's digital world, brands are organic and ultimately defined by what we stand for. Our brands are defined by the people who we choose to marry and the bright people we surround ourselves with each and every day. So, let's ask them. Don't resist it. Sit with it and figure out what your personal brand looks like for you.

For a great place to start visit one of the world's top personal brand destinations to find a personal brand strategist near you.
AddThis Social Bookmark Button

No comments: