Tuesday, August 25, 2009

NY Times has caught the video bug.

Posted by Laurinda Shaver

I'm always on the look out for news about video on in the online space. The real challenge with video is that you need a great amount of bandwidth in order to receive and play video without any buffering and waiting times. But, as the technology improves, so does the ability to distribute and view video online.

The New York times has caught onto the proliferation of video. Yesterday they published "Your Career: Video Resumes Getting More Popular". Why? Because its an extra tool in your job searching kit that will allow you to stand out.

The key thing here, that they point out, is "Production quality is also important. A well-produced video can send the message that the applicant is both professional and on top of new technology, while something that looks like a home video can send the opposite message."

The consistent messaging here is that no matter what tool you use in your personal branding, if you want to stand out and be taken seriously, you and your tools, need to be professional.

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