Is your online brand distinct?

Have you ever given any thought to what colour your brand is? I know, it may sound silly but it's amazing how little attention we put into ourselves.... our most important asset. New aggregator tools like http://www.addictomatic.com/ are having us look at our brands and online profile in a different light. Quantity of tweets, followers and the size of your linked in network are all great and important but what is the overall brand impression you are leaving people with and what are you getting out of the connections? Is your brand and online profile distinct and relevant? Is it consistent across professional networking platforms? Does it have personality and convey the right message? What is it that you want people to remember about you?

videoBIO brings these questions to the forefront as you ask yourself "What do I want to convey in three minutes or less on video?". Is your tone and manner fun and light or buttoned down and professional? What is your colour? Everyone has a message and an opportunity to build their brand. Take advantage of new tools that will allow you to express that the way it should be expressed. Don't leave it up for interpretation.

Our personal branding partner Reach delves into the attributes of your personal brand. For more on the colour of your brand watch William Arruda, CEO of Reach's video on 'is green the colour of your brand'...