Saturday, September 19, 2009

Is your online brand distinct?

Have you ever given any thought to what colour your brand is? I know, it may sound silly but it's amazing how little attention we put into ourselves.... our most important asset. New aggregator tools like are having us look at our brands and online profile in a different light. Quantity of tweets, followers and the size of your linked in network are all great and important but what is the overall brand impression you are leaving people with and what are you getting out of the connections? Is your brand and online profile distinct and relevant? Is it consistent across professional networking platforms? Does it have personality and convey the right message? What is it that you want people to remember about you?

videoBIO brings these questions to the forefront as you ask yourself "What do I want to convey in three minutes or less on video?". Is your tone and manner fun and light or buttoned down and professional? What is your colour? Everyone has a message and an opportunity to build their brand. Take advantage of new tools that will allow you to express that the way it should be expressed. Don't leave it up for interpretation.

Our personal branding partner Reach delves into the attributes of your personal brand. For more on the colour of your brand watch William Arruda, CEO of Reach's video on 'is green the colour of your brand'...

1 comment:

Rose said...

guest blogger invitation


This is Rose writing from I visited your blog and liked your content.

Would you be interested to send us a guest post on any of the issues related to the topics that you cover in your blog. We will publish it in our site

In return with each guest blog we will give one link in the author's byline back to your blog. We only ask that the guest post ( we prefer it be a news coverage, sources can be Google News, CNN, MSNBC, Yahoo News, BBC and others) be a unique story and not be published in your blog.

HULIQ is indexed by Google News and Google requires that the length of the unique news is at least 5 paragraphs. We desire it to be at least 6 paragraphs if possible. And that all need to be a unique content. Once you send us a new story totally unique we will immediately publish it with you link in it, and within 15 minutes it should be indexed by Google News.

Also, please structure author byline as follows:

author's name:
author's e-mail:
author's blog url:

Please let me know if you may have any questions about

If you want to consult the topic with me first that's perfectly fine as well.

Many thanks